Дизајн Kind Tea is a Charitable Project Ambalaža za čaj аутора Viktoriia Korytina је високо цењени добитник веома престижне награде 2022 Гвоздена награда A' Design Award у категорији такмичења Дизајн паковања.
ГвозденаПаковање· 2022
Kind Tea is a Charitable Project Ambalaža za čaj
аутор: Viktoriia Korytina
Добитник награде Гвоздена награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #131733Дизајн
О дизајну Kind Tea is a Charitable Project Ambalaža za čaj
Kind Tea je dizajn ambalaže za seriju prirodnih čajeva koji se prodaju u okviru humanitarnog projekta. Čaj proizvode dva dečaka obolela od Dišenove mišićne distrofije, a od prodaje se prikupljaju sredstva za njihovu rehabilitaciju. Ambalaža prikazuje šareni lik koji odražava radost detinjstva. Tri ukusa su označena sa tri kolorne šeme, tako da je svaku varijantu lako prepoznati. Svaki ukus ima i zimsku verziju. Format je kesica od 50 grama sa etiketom dimenzija 100 sa 180 milimetara. Proizvodnja i sklapanje su namerno jednostavni i ekonomični, jer dečaci sami pripremaju pakovanja.
Признање
О награди Гвоздена награда A' Design Award
Kind Tea is a Charitable Project Ambalaža za čaj је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Kind Tea is a Charitable Project Ambalaža za čaj буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Kind Tea is a Charitable Project Ambalaža za čaj заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Димензије и паковање
- Format: Sachet with label
50 g
100 mm x 180 mm - Ознаке
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Технологија производње
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Дизајнерски изазов
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Истраживање
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Инспирација
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Трајање пројекта
- We joined the project in January 2021 and the guys still work for now
- Ток рада
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Патенти
- No information
- Чланови тима
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Заслуге за фотографије
- This project was made by our in-house team of Wishnia agency.
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