Дизајн The Pompadour Ambalaža za parfem аутора Ivie China је високо цењени добитник веома престижне награде 2022 Златна награда A' Design Award у категорији такмичења Дизајн паковања.
ЗлатнаПаковање· 2022
The Pompadour Ambalaža za parfem
аутор: Ivie China
Клијент: Ivie
Добитник награде Златна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #135740Дизајн
О дизајну The Pompadour Ambalaža za parfem
Pompadour je dizajn ambalaže za parfem inspirisan klasičnom engleskom berbernicom. Spoljašnja kutija koristi kockasti uzorak preuzet sa podova berbernica, a kožna kutija se otvara na način koji podseća na sedenje u berberskoj stolici. Bočica je proziran stakleni cilindar sa vertikalnim žlebovima, a crveno-belo-plava spirala se rotira dok se bočica odvrće. Štampani list u serifnom fontu predstavlja informacije o proizvodu u stilu starih novina. Bočica sadrži kapsulu koja se može ponovo puniti, a spoljašnja ambalaža je izrađena od materijala koji se mogu reciklirati.
Признање
О награди Златна награда A' Design Award
The Pompadour Ambalaža za parfem је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да The Pompadour Ambalaža za parfem буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. The Pompadour Ambalaža za parfem ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - Димензије и паковање
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - Ознаке
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- Технологија производње
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- Дизајнерски изазов
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - Истраживање
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - Инспирација
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - Трајање пројекта
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- Ток рада
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - Патенти
- N/A
- Чланови тима
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - Заслуге за фотографије
- All photo credits to Ivie China
Спонзорисано
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