Дизајн Tianmu Yunwu Tea Ambalaža za čaj аутора Huiqiong Yang је високо цењени добитник веома престижне награде 2022 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2022
Tianmu Yunwu Tea Ambalaža za čaj
аутор: Huiqiong Yang
Клијент: Xinchang County Government
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #138145Дизајн
О дизајну Tianmu Yunwu Tea Ambalaža za čaj
Tianmu Yunwu čaj je poklon-kutija dizajnirana za pakovanje čaja koji se prodaje kao putni suvenir u Sinčangu. Spoljašnja kutija ima oblik planine i koristi dvoslojnu izvlačnu strukturu. Kada se kutija otvori, unutrašnja posuda se podiže, stvarajući prizor planina, zemlje i oblaka za izlaganje. Glavni vizuelni identitet zasnovan je na lokalnoj kulturi Gozbe Kraljice Majke i kombinuje tradicionalne elemente sa modernim stilom. Poklon-kutija ima dimenzije 300 sa 200 sa 180 milimetara, a posuda 90 sa 90 sa 90 milimetara.
Признање
О награди Сребрна награда A' Design Award
Tianmu Yunwu Tea Ambalaža za čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tianmu Yunwu Tea Ambalaža za čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tianmu Yunwu Tea Ambalaža za čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
- Димензије и паковање
- Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm - Ознаке
- packaging, vision, creativity, structure, oriental aesthetics
- Технологија производње
- The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
- Дизајнерски изазов
- The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
- Истраживање
- Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
- Инспирација
- Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
- Трајање пројекта
- The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
- Ток рада
- The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
- Чланови тима
- Huiqiong Yang
Xu Liu
Jin Gao. - Заслуге за фотографије
- Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
Спонзорисано
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