The Ancient Mexicans Identitet izložbe — аутор Eduardo Guizar Vukovich

Дизајн The Ancient Mexicans Identitet izložbe аутора Eduardo Guizar Vukovich је високо цењени добитник веома престижне награде 2024 Сребрна награда A' Design Award у категорији такмичења Дизајн културног наслеђа и културне индустрије.

СребрнаКултурно наслеђе· 2024

The Ancient Mexicans Identitet izložbe

аутор: Eduardo Guizar Vukovich

Клијент: Universidad de Monterrey

Добитник награде Сребрна награда A' Design Award у категорији Културно наслеђе

54,244

Верификовани добитник награде

Верификујте статус награде за #158345

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну The Ancient Mexicans Identitet izložbe

Drevni Meksikanci je grafički identitet za stalnu izložbu meksičkih prehispanskih kultura u Muzeju severoistoka u Montereju, u Meksiku. Identitet je zasnovan na konceptu sazvežđa. Mreža tačaka postavljena je preko slika odabranih izložbenih eksponata, a kvadrati i njihove varijacije korišćeni su za kreiranje piktograma za svaku kulturu i temu. Piktogrami se ogledaju i ponavljaju kako bi formirali šare koje funkcionišu kao moduli i prilagođavaju se svakoj primeni. Dizajn informacija u okviru izložbe podržava iskustvo posetilaca.

Признање

О награди Сребрна награда A' Design Award

The Ancient Mexicans Identitet izložbe је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да The Ancient Mexicans Identitet izložbe буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. The Ancient Mexicans Identitet izložbe је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Димензије и паковање: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Ознаке: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Технологија производње: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Дизајнерски изазов: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Истраживање: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Инспирација: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Трајање пројекта: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Ток рада: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Чланови тима: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez