Дизајн China In The Classics Promotivni grafički dizajn аутора Zhou Haiwen, Che Shilong and Guo Cheng је високо цењени добитник веома престижне награде 2024 Бронзана награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
БронзанаГрафика· 2024
China In The Classics Promotivni grafički dizajn
аутор: Zhou Haiwen, Che Shilong and Guo Cheng
Клијент: China Global Television Network Co., Ltd.
Добитник награде Бронзана награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #159836Дизајн
О дизајну China In The Classics Promotivni grafički dizajn
Kina u klasicima je promotivni grafički dizajn kreiran za televizijski program o drevnim kineskim klasicima. Knjige predstavljaju glavnu temu ovog dizajna. Korišćeni su drevni oblici knjiga sa Istoka i Zapada, uključujući kineske bambusove pločice, knjige vezane koncem, pergamentne svitke i knjige u tvrdom povezu. Ovi oblici su dekonstruisani i reorganizovani u jednostavne vizuelne simbole. Naslovi deset klasičnih dela kombinovani su sa kineskom kaligrafijom. Za poklon-kutiju korišćen je specijalni papir sa taktilnom teksturom. Dizajn pomaže ljudima različitih kulturnih pozadina da razumeju kineske knjige i priče.
Признање
О награди Бронзана награда A' Design Award
China In The Classics Promotivni grafički dizajn је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да China In The Classics Promotivni grafički dizajn буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. China In The Classics Promotivni grafički dizajn сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Димензије и паковање
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Ознаке
- China, Classics, Heritage, Culture, Creativity
- Технологија производње
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Дизајнерски изазов
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Истраживање
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Инспирација
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Трајање пројекта
- The project started in 2022 in China, and is still promoted and distributed.
- Ток рада
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Чланови тима
- Zhou Haiwen, Che Shilong, Guo Cheng
- Заслуге за фотографије
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
Спонзорисано
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