Kaorium Uređaj za Mirisno Iskustvo — аутор Toshiharu Kurisu - Scentmatic

Дизајн Kaorium Uređaj za Mirisno Iskustvo аутора Toshiharu Kurisu - Scentmatic је високо цењени добитник веома престижне награде 2025 Сребрна награда A' Design Award у категорији такмичења Дизајн интерфејса, интеракције и корисничког искуства.

СребрнаИнтерфејс· 2025

Kaorium Uređaj za Mirisno Iskustvo

аутор: Toshiharu Kurisu - Scentmatic

Клијент: Scentmatic Inc.

Добитник награде Сребрна награда A' Design Award у категорији Интерфејс

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Боје

Дизајн

О дизајну Kaorium Uređaj za Mirisno Iskustvo

Ovaj interaktivni sistem signalizacije nudi nov način doživljavanja i uživanja u mirisima kroz fuziju mirisa i jezika. Koristeći AI tehnologiju Kaorium, koja vizualizuje karakteristike mirisa, korisnici mogu da zarone u svoje lične percepcije mirisa i da istraže opisne reči koje rezonuju sa njihovim utiscima. Ovo im omogućava da otkriju mirise koji se savršeno uklapaju u njihovu individualnu senzibilnost.

Признање

О награди Сребрна награда A' Design Award

Kaorium Uređaj za Mirisno Iskustvo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Kaorium Uređaj za Mirisno Iskustvo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Kaorium Uređaj za Mirisno Iskustvo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Димензије и паковање: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Ознаке: Kaorium, AI, fragrance, signage, device
Технологија производње: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Дизајнерски изазов: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Истраживање: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Инспирација: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Трајање пројекта: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Ток рада: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Патенти: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Чланови тима: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Заслуге за фотографије: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.