Дизајн Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija аутора Chungsheng Chen, Carol Sen and Enyang Chen је високо цењени добитник веома престижне награде 2025 Бронзана награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
БронзанаГрафика· 2025
Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija
аутор: Chungsheng Chen, Carol Sen and Enyang Chen
Клијент: Tainan University of Technology/Product Design Department
Добитник награде Бронзана награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #168831Дизајн
О дизајну Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija
Playgo je vizuelni identitet kreiran za uslugu prepravke kamp kombija. Playgo logotip kombinuje narandžastu i crnu boju sa zaobljenom tipografijom kako bi sugerisao istraživanje i pouzdanost. Identitet se primenjuje na vizit kartice, platnene torbe, koverte, memorandume, fascikle, nalepnice za vozila, veb-sajt i naloge na društvenim mrežama. Smernice definišu odnose boja, razmak između slova i debljinu linija, a logotip ima minimalnu visinu primene od 10 mm. Identitet takođe podržava onlajn sistem za dobijanje ponuda i fizički izložbeni prostor koji korisnicima pomažu da izaberu opcije prepravke.
Признање
О награди Бронзана награда A' Design Award
Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Playgo Idejno rešenje vizuelnog identiteta brenda kamp kombija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Димензије и паковање
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Ознаке
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Технологија производње
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Дизајнерски изазов
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Истраживање
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Инспирација
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Трајање пројекта
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Ток рада
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Патенти
- acdesign associates International Co., Ltd.
- Чланови тима
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Заслуге за фотографије
- acdesign associates International Co., Ltd.
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