Дизајн IGPizza Korporativni identitet аутора Emanuele Grittini & Giuseppe Liuzzo је високо цењени добитник веома престижне награде 2018 Гвоздена награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
ГвозденаГрафика· 2018
IGPizza Korporativni identitet
аутор: Emanuele Grittini & Giuseppe Liuzzo
Клијент: IGPizza
Добитник награде Гвоздена награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #65396Дизајн
О дизајну IGPizza Korporativni identitet
IGPizza je korporativni identitet kreiran za brend picerije za poneti. Identitet se zasniva na šablonima preuzetim iz oblika koji se vide na pici, a ovi šabloni formiraju teksture koje se koriste u korporativnim materijalima i izgledu prodajnog mesta. Насмејани лик пице са испруженим језиком даје бренду пријатељски тон. Ambalaža za picu je štampana fleksografijom, dok je flajer sa menijem štampan sito štampom u Pantone bojama. Grafika na ambalaži takođe sadrži promotivne tekstove i informacije za naručivanje. Identitet je razvijen zajedno sa klijentom kroz participativno planiranje.
Признање
О награди Гвоздена награда A' Design Award
IGPizza Korporativni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да IGPizza Korporativni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, IGPizza Korporativni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Димензије и паковање
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Ознаке
- Friendly, pizza, food, colorful, funny
- Технологија производње
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Дизајнерски изазов
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Истраживање
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Инспирација
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Трајање пројекта
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Ток рада
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
- Чланови тима
- Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo
Спонзорисано
Истражите изван Designers.org
Откријте производе, услуге и могућности наших рекламних партнера.
Истражите још
Сродни дизајни
Истражите више награђених дизајна из исте категорије, одабраних по заслузи.
