Feel The Vineyard Izložbeni dizajn — аутор Kelvin Chan

Дизајн Feel The Vineyard Izložbeni dizajn аутора Kelvin Chan је високо цењени добитник веома престижне награде 2020 Бронзана награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

БронзанаДогађај· 2020

Feel The Vineyard Izložbeni dizajn

аутор: Kelvin Chan

Клијент: Hong Kong Trade Development Council - Exhibition Services

Добитник награде Бронзана награда A' Design Award у категорији Догађај

21,415

Верификовани добитник награде

Верификујте статус награде за #86887

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Feel The Vineyard Izložbeni dizajn

Osetite vinograd je izložbeni dizajn kreiran za sajam vina i alkoholnih pića u Hongkongu. Raspored obuhvata osamsto trideset i tri kvadratna metra i sadrži štandove za 255 brendova vina. Tema je vinarija. Drvo, trava i metal su glavni materijali. Drveni šare podsećaju na tradicionalne bačve, dok trava dočarava vinograd. Žičani metalni ormarići izabrani su za izlagačke jedinice kako bi se uštedeo prostor i omogućio fleksibilan raspored. Zid arome predstavlja različite mirise australijskih vina, a vinski bar nudi opušten prostor za degustaciju.

Признање

О награди Бронзана награда A' Design Award

Feel The Vineyard Izložbeni dizajn је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Feel The Vineyard Izložbeni dizajn буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Feel The Vineyard Izložbeni dizajn сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Димензије и паковање: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Ознаке: Exhibition, winery, natural, Australia, Wine, modern, creative
Технологија производње: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Дизајнерски изазов: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Истраживање: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Инспирација: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Трајање пројекта: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Ток рада: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Заслуге за фотографије: Hong Kong Trade Development Council