Прескочи на садржај
Ten Постери — аутор Kalyani Kamat Bambolkar and Ling Lee

Дизајн Ten Постери аутора Kalyani Kamat Bambolkar and Ling Lee је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.


СребрнаГрафика· 2020

Ten Постери

аутор: Kalyani Kamat Bambolkar and Ling Lee

Клијент: Kingston University, Kingston School of Art

Добитник награде Сребрна награда A' Design Award у категорији Графика

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Боје

Дизајн

О дизајну Ten Постери

Дизајн је кампања за модну ревију Универзитета Кингстон. Фотографија за ову кампању је направљена креирањем 'Кс' ознаке на телу модела што указује на симболику одеће на телу. 'Кс' такође указује на десетогодишњицу модне школе Кингстонског универзитета. Е-позив је послат свим гостима, а постери и брошуре су изложени у Музеју дизајна у Лондону.

Признање

О награди Сребрна награда A' Design Award

Ten Постери је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Ten Постери буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Ten Постери је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Димензије и паковање
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Ознаке
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Технологија производње
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Дизајнерски изазов
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Истраживање
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Инспирација
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Трајање пројекта
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Ток рада
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Патенти
The posters and images are owned by Kingston University.
Чланови тима
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Заслуге за фотографије
All Photo credits: Kalyani Kamat Bambolkar

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