Дизајн Jingyang Brick Tea Ambalaža za čaj аутора Litete Brand Design је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2020
Jingyang Brick Tea Ambalaža za čaj
аутор: Litete Brand Design
Клијент: Litete Brand Design
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #89381Дизајн
О дизајну Jingyang Brick Tea Ambalaža za čaj
Jingyang Brick Tea je dizajn ambalaže za presovane čajne kocke. Ambalaža ima dimenzije 100 mm × 100 mm × 40 mm i izrađena je od ručno pravljenog pirinčanog papira, koji je otporan na vlagu. Dekoracija se nanosi ručno tehnikom štampe drvenim klišeom, tradicionalnim kineskim zanatom. Ilustracije prikazuju trgovački život i lokalne običaje iz kasne dinastije Ćing, a kroz čitav asortiman koriste se tri tradicionalne kineske boje. Dno je zatvoreno papirnom etiketom. Čvor od slamnate uzice zatvara ambalažu i istovremeno služi kao ručka za nošenje.
Признање
О награди Сребрна награда A' Design Award
Jingyang Brick Tea Ambalaža za čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Jingyang Brick Tea Ambalaža za čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Jingyang Brick Tea Ambalaža za čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- Димензије и паковање
- 100 mm x 100 mm x 40 mm
- Ознаке
- Engraving,Tea Packaging,Packaging design
- Технологија производње
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- Дизајнерски изазов
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- Истраживање
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- Инспирација
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- Трајање пројекта
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- Ток рада
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- Патенти
- Copyrights belong to Langcer Lee, 2019.
- Чланови тима
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - Заслуге за фотографије
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
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