Tomorrow Lab Dizajn prostora za događaje — аутор Hong Kong Trade Development Council

Дизајн Tomorrow Lab Dizajn prostora za događaje аутора Hong Kong Trade Development Council је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

СребрнаДогађај· 2020

Tomorrow Lab Dizajn prostora za događaje

аутор: Hong Kong Trade Development Council

Клијент: Hong Kong Trade Development Council

Добитник награде Сребрна награда A' Design Award у категорији Догађај

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Верификовани добитник награде

Верификујте статус награде за #89982

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Tomorrow Lab Dizajn prostora za događaje

Tomorrow Lab je dizajn prostora za događaje kreiran za Centrestage, modni događaj koji se održava u Hongkonškom kongresnom i izložbenom centru tokom četiri dana. Dizajn obuhvata tri zajednička prostora: ulazni hol, centralni izložbeni prostor i arenu sa modnom pistom unutar izložbene dvorane. Kroz ceo prostor primenjena je futuristička tema industrijske laboratorije. Pokretne robotske ruke i vitrine na pokretnim trakama predstavljaju modne brendove. Konstrukcije su prefabrikovane van lokacije i sklopljene za tri dana. Metalni šuplji profili reciklirani su nakon događaja, a tepisi su bili biorazgradivi.

Признање

О награди Сребрна награда A' Design Award

Tomorrow Lab Dizajn prostora za događaje је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tomorrow Lab Dizajn prostora za događaje буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tomorrow Lab Dizajn prostora za događaje је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Димензије и паковање: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Ознаке: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Технологија производње: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Дизајнерски изазов: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Истраживање: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Инспирација: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Трајање пројекта: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Ток рада: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.