Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija — аутор Hong Kong Trade Development Council

Дизајн Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija аутора Hong Kong Trade Development Council је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

СребрнаДогађај· 2020

Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija

аутор: Hong Kong Trade Development Council

Клијент: Hong Kong Trade Development Council

Добитник награде Сребрна награда A' Design Award у категорији Догађај

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Боје

Дизајн

О дизајну Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija

Sajam kućnih potrepština u Hongkongu 2019 je dizajn događaja kreiran za trgovački sajam održan u Kongresnom i izložbenom centru u Hongkongu. Dizajn obuhvata tri prostora: instalaciju dobrodošlice u ulaznom foajeu, ulaznu obradu za izložbenu dvoranu i poseban prikaz predviđanja trendova. Instalacija dobrodošlice ima površinu od 30 kvadratnih metara i visinu od 5 metara i uključuje veliki LED ekran. Materijali obuhvataju višekratni aluminijumski sistem, LED trakaste svetlosne trake, akrilne panele i biorazgradivi tepih. Boje i forme preuzete iz izveštaja o trendovima u industriji povezuju tri prostora.

Признање

О награди Сребрна награда A' Design Award

Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hong Kong Houseware Fair 2019 Primarna funkcija: Događajna instalacija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Димензије и паковање: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Ознаке: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Технологија производње: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Дизајнерски изазов: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Истраживање: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Инспирација: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Трајање пројекта: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Ток рада: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.