Дизајн Lovely Xinjiang Vizuelni identitet restorana аутора Jie Yang је високо цењени добитник веома престижне награде 2020 Гвоздена награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
ГвозденаГрафика· 2020
Lovely Xinjiang Vizuelni identitet restorana
аутор: Jie Yang
Клијент: Decelent
Добитник награде Гвоздена награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #93825Дизајн
О дизајну Lovely Xinjiang Vizuelni identitet restorana
Lovely Xinjiang predstavlja vizuelni identitet velikog restorana u Urumčiju, u Sinkjiangu. Dizajn se oslanja na lokalnu ujgursku zanatsku veštinu brušenja i spajanja opeka, prisutnu na tradicionalnim fasadama građevina. Kulturni elementi regiona prikazani su kao jednostavni grafički blokovi koji se spajaju u veće figure. Svaki blok predstavlja drugačiju kulturu, a zajedno blokovi formiraju jednu celovitu sliku. Identitet je primenjen kroz ceo restoran, koji obuhvata 56 privatnih soba, od kojih je svaka tematski posvećena jednoj nacionalnoj tradiciji. Namera je da se brojne kulture Sinkjianga predstave kao jedinstvena celina.
Признање
О награди Гвоздена награда A' Design Award
Lovely Xinjiang Vizuelni identitet restorana је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Lovely Xinjiang Vizuelni identitet restorana буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Lovely Xinjiang Vizuelni identitet restorana заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
- Димензије и паковање
- The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
- Ознаке
- Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
- Технологија производње
- After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
- Дизајнерски изазов
- The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
- Истраживање
- Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
- Инспирација
- Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
- Трајање пројекта
- The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
- Ток рада
- In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
- Чланови тима
- JieYang
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