Дизајн Miltos Primarna funkcija: Identitet brenda, Ambalaža аутора Yuta Takahashi је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
СребрнаГрафика· 2020
Miltos Primarna funkcija: Identitet brenda, Ambalaža
аутор: Yuta Takahashi
Клијент: Miltos
Добитник награде Сребрна награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #99373Дизајн
О дизајну Miltos Primarna funkcija: Identitet brenda, Ambalaža
Miltos je dizajn identiteta brenda i ambalaže za brend čokolade. Koncept proširuje ideju „od zrna do tablice“ u pristup „od drveta do tablice“ koji ističe aromu kakaa. Ambalaža je izrađena od tamnoplavog finog papira sa obradom šljokicama, lakom koji dočarava svileni uzorak i utiskivanjem zlatne folije. Kutija se otvara poput korica knjige i sadrži karticu sa tabelom ukusa koja detaljno objašnjava svaki ukus, kao što se radi sa vinom. Kutija sa asortimanom zasnovana je na slici police za knjige. Dizajn podržava smireno iskustvo brenda namenjeno odraslima.
Признање
О награди Сребрна награда A' Design Award
Miltos Primarna funkcija: Identitet brenda, Ambalaža је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Miltos Primarna funkcija: Identitet brenda, Ambalaža буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Miltos Primarna funkcija: Identitet brenda, Ambalaža је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Димензије и паковање
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Ознаке
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Технологија производње
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Дизајнерски изазов
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Истраживање
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Инспирација
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Трајање пројекта
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Ток рада
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Патенти
- Copyrights belong to Yuta Takahashi, 2020
- Чланови тима
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Заслуге за фотографије
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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