Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala ka Zhang Zhipeng

Moralo oa Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala ka Zhang Zhipeng ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2020

Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala

ka Zhang Zhipeng

Moreki: Fen Jiu Group

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

13,707

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100408

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala

Mongolo oa Buka: Fenjiu ke sepakete se etselitsoeng joala la Machaena. Botlolo e entsoe ka khalase e nang le mokhoa oa ho fujoa oa 'mala o bolutlolu o bonoang ka har'a khalase. 'Mele oa botlolo o na le mahlakore a robeli, 'me sekoahelo se bopiloe joalo ka sefate sa liapole (apricot flower). Setlwaedi se holim'a botlolo se entsoe ka maqephe a mane a hopotsang maqhubu a metsi. Botlolo e kentsoe khauta (bronzing), 'me lebokose la kantle le entsoe ka pampiri e khethehileng e ntsho e nang le khauta. Botlolo e na le lengolo la 500 ml 'me e emisitse ka bolelele ba 25.5 cm. Moralo ona o kopanya litšoantšo tsa khale tsa lifensetere tsa lipalesa le sebopeho sa mehleng ena ho hlahisa setso sa Machaena ho bareki ba bacha.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Fenjiu Ts'ebetso ea Mantlha: Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Boholo le Phuthelo: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Lithegi: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Theknoloji ya Tlhahiso: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Phephetso ya Moralo: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Dipatlisiso: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Kgothaletso: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Nako ya Projeke: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Tsamaiso ya Mosebetsi: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Litho tsa Sehlopha: Design director: Zhang Zhipeng
Litlotla tsa Setshwantsho: Zhang Zhipeng