Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana ka PepsiCo Design and Innovation

Moralo oa Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana

ka PepsiCo Design and Innovation

Moreki: PepsiCo Design and Innovation

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

47,280

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100582

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana

Off the Eaten Path ke moralo oa sephutheloana bakeng sa mefuta e fapaneng ea lijo tsa maotoana tsa boemo bo holimo tse entsoeng ka limela. Lijo tsena tsa maotoana li kopanya meroho ea 'nete e kang linaoa tsa chickpea, linaoa tse ntšo le lierekisi ka metsoako e sa lebelloang. Sephutheloana se fa lebitso la khoebo boitsebahatso bo kopaneng ba pono ts'ebelisong e 'ngoe le e 'ngoe. Moralo o ikemiselitse ho thusa lebitso la khoebo hore le hlahelle har'a sehlopha se tletseng sa lijo tsa maotoana tse molemo bakeng sa bophelo. Sehlopha se senyenyane sa bareki se nkile karolo ts'ebetsong ea nts'etsopele 'me sa fana ka maikutlo mothating o mong le o mong. Maikutlo a bareki a tataisitse liqeto tsa moralo 'me a tšehetsa boiphihlelo bo tsitsitseng ba lebitso la khoebo.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Off the Eaten Path Sephutheloana sa Lijo tsa Maotoana e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Kgothaletso: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Bala Tokollo ya Boraditaba

E Tshehelitsweng