Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng ka Mark Boey

Moralo oa Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng ka Mark Boey ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

KhautaPapatso· 2020

Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng

ka Mark Boey

Moreki: MG Motors Australia

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Papatso

77,743

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100808

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng

Electric Meets Reality ke tlhomo ya projection mapping e sebedisanang le batho e hahetsweng lebenkele la ho rekisa dikoloi. Lebota le lekana bophara ba dimilimetara tse 6500 le bophahamo ba dimilimetara tse 2000. Bokaholimo ba lona bo betlilweng bo entswe ka matsoho ka epoxy resin le lehong hammoho le dikarolo tse hatisitsweng ka mokgwa wa three-dimensional printing, mme le dula e le setshwantsho se betlilweng se sesweu le se ntle ha diprojektara di tinngwe. Diprojektara tse tharo di eketsa metsotso e robedi ya dipopae le mebala. Diprojekshene di emetse motlakase mme setshwantsho se betlilweng se emetse nnete. Tlhomo ena e hlalosetsa baeti ba nahanang ka ho reka koloi ya motlakase ka sebaka seo koloi e ka se tsamayang, ho tjhajwa, polokeho le tshebetso.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Electric Meets Reality Lebota la Boiphihlelo la ka Lebenkeleng e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Boholo le Phuthelo: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Lithegi: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Theknoloji ya Tlhahiso: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Phephetso ya Moralo: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Dipatlisiso: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Kgothaletso: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Nako ya Projeke: October 2019 - Present
Tsamaiso ya Mosebetsi: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Litho tsa Sehlopha: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.