Hopapops Bophelo Bo Botle Seneke Lijo ka Angela Spindler

Moralo oa Hopapops Bophelo Bo Botle Seneke Lijo ka Angela Spindler ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2020

Hopapops Bophelo Bo Botle Seneke Lijo

ka Angela Spindler

Moreki: Depot Creative

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

16,909

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101038

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hopapops Bophelo Bo Botle Seneke Lijo

Mesebetsi ea projeke: Ho reha mabitso, ho theha lets'oao le moralo oa liphutheloana bakeng sa lipeo tsa likhahla tsa metsi, tse lebisitsoeng ho bareki ba US. Phephetso e ne e le mokhoa oa ho fumana 'maraka o so kang oa utloa ka motsoako oa bohlokoa, peo ea lily ea metsi. Tharollo, ho tsepamisa maikutlo holim'a mohoo oa sethala, taolo e bonolo ea tlhaiso-leseling le lipono tse hlahelletseng tsa motsoako. Papiso, e etsang karolo e ka pele le e ka morao ea sephutheloana, e tsamaisa sehlahisoa le tatso e fapaneng. Sebopeho se sa lekaneng sa mofuta oa mofuta oa Hopapops se eketsa molumo o makatsang oa lipakete, ho babatsa molumo o monate oa lentsoe le etselitsoeng lebitso.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hopapops Bophelo Bo Botle Seneke Lijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hopapops Bophelo Bo Botle Seneke Lijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hopapops Bophelo Bo Botle Seneke Lijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Boholo le Phuthelo: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Lithegi: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Theknoloji ya Tlhahiso: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Phephetso ya Moralo: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Dipatlisiso: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Kgothaletso: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Nako ya Projeke: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Tsamaiso ya Mosebetsi: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Litho tsa Sehlopha: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Litlotla tsa Setshwantsho: Illustrator: Anna Makarova