Wen Niang Botlolo ea Veine ea Raese e Mosehla ka Tiger Pan

Moralo oa Wen Niang Botlolo ea Veine ea Raese e Mosehla ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Wen Niang Botlolo ea Veine ea Raese e Mosehla

ka Tiger Pan

Moreki: Shenzhen Wanshengtang Industry Co., Ltd

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

40,991

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101157

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wen Niang Botlolo ea Veine ea Raese e Mosehla

Wen Niang ke moqapi oa sephutheloana o etselitsoeng veine ea raese e mosehla ea China. Botlolo e entsoe ka khalase, athe veine e ngata ea raese e mosehla e phuthetsoe ka lisebelisoa tsa letsopa. Bokaholimo ba khalase bo eketsa ho benya le sebopeho se ikhethang. Mokoetlisi (crane) ea nang le mapheo a atolositsoeng o hatisitsoe holim'a lehetla la botlolo 'me o koahela likhato tse fetang 320 tsa bokaholimo. Mokoetlisi o na le boemo bo phahameng setsong sa bochabela, moo o emelang botšepehi, botle, bophelo bo botle le bophelo bo bolelele. Botlolo e na le bophara ba limilimithara tse 90 le bophahamo ba limilimithara tse 260. Sebopeho sa sejoale-joale se ikemiselitse ho hohela bareki ba bacha.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Wen Niang Botlolo ea Veine ea Raese e Mosehla ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Wen Niang Botlolo ea Veine ea Raese e Mosehla e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wen Niang Botlolo ea Veine ea Raese e Mosehla e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Boholo le Phuthelo: Diameter: 90mm
Height:260mm
Lithegi: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Theknoloji ya Tlhahiso: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Phephetso ya Moralo: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Dipatlisiso: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Kgothaletso: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Nako ya Projeke: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Tsamaiso ya Mosebetsi: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Litho tsa Sehlopha: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Litlotla tsa Setshwantsho: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You