Jianlibao Wepop Mokelo oa Lino ka Tiger Pan

Moralo oa Jianlibao Wepop Mokelo oa Lino ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Jianlibao Wepop Mokelo oa Lino

ka Tiger Pan

Moreki: Jianlibao

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

36,608

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101162

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jianlibao Wepop Mokelo oa Lino

Wepop ke mokelo o entsoeng bakeng sa metsi a phatsimang a litholoana a se nang tsoekere. Botlolo ea PET e na le sebopeho se bonolo se fokotsehang ho ea holimo. Filimi e sa khanyeng ea silk-screen e fana ka botebo bo tsitsitseng le maikutlo a bonolo holim'a sefahleho. Mongolo o sebelisa phello ea li-pixel, 'me tlhaku ka 'ngoe e arotsoe ka mehato e arohaneng e sebetsang joalo ka lipoulo tsa kaho. Litholoana li hlalositsoe ka setaele sa bonono ba pop art, ka mebala e fapaneng ea bohloeki bo phahameng e supang litatso tse 'nè. Mokelo ona o ikemiselitse ho hlahisa seno se phelisang hantle ho bareki ba bacha.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Jianlibao Wepop Mokelo oa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jianlibao Wepop Mokelo oa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jianlibao Wepop Mokelo oa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Boholo le Phuthelo: Diameter 67.5mm
Height 213mm
Lithegi: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Theknoloji ya Tlhahiso: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Phephetso ya Moralo: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Dipatlisiso: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Kgothaletso: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Nako ya Projeke: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Tsamaiso ya Mosebetsi: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Litho tsa Sehlopha: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie