Shiny Meadow A2 Botlolo ba Lebese ka Mengniu Dairy

Moralo oa Shiny Meadow A2 Botlolo ba Lebese ka Mengniu Dairy ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Shiny Meadow A2 Botlolo ba Lebese

ka Mengniu Dairy

Moreki: China Mengniu Dairy Company Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

28,232

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101529

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shiny Meadow A2 Botlolo ba Lebese

Shiny Meadow A2 ke botlolo bo etselitsoeng lebese le foreshe. Botlolo bo entsoe ka PET e nang le phunyeletso e phahameng, e fanang ka sebōpeho sa khalase. Sebōpeho se theiloe holim'a botlolo ba khalase ba lebese ba khale ba Yuropa 'me bo qapiloe hape ka mokhoa oa sejoale-joale. Sebaka se seholo se hlakileng se bontša lebese ka hare, kahoo sehlahisoa se ka bonoa ka kotloloho. Letšoao le leholo la A2 mahareng le kopantsoe le pheramite ea phepo ho theha setšoantšo sa mabitso. Botlolo bo tšoara 720 ml 'me bo lekana le 80 mm ka bophara bo boholo ka ho fetisisa le 238 mm ka bophahamo. Moralo o ikemiselitse ho hlahisa bonolo le bohloeki.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Shiny Meadow A2 Botlolo ba Lebese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shiny Meadow A2 Botlolo ba Lebese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shiny Meadow A2 Botlolo ba Lebese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Boholo le Phuthelo: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Lithegi: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Theknoloji ya Tlhahiso: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Phephetso ya Moralo: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Dipatlisiso: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Kgothaletso: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Nako ya Projeke: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Tsamaiso ya Mosebetsi: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Diphatente: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Litho tsa Sehlopha: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Litlotla tsa Setshwantsho: .