Menton Motjeko oa Metsi a nang le Tatso ka Sidel Machinery Shanghai Co.,Ltd.

Moralo oa Menton Motjeko oa Metsi a nang le Tatso ka Sidel Machinery Shanghai Co.,Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Menton Motjeko oa Metsi a nang le Tatso

ka Sidel Machinery Shanghai Co.,Ltd.

Moreki: Sidel Machinery (Shanghai) Co.,Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,271

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101535

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Menton Motjeko oa Metsi a nang le Tatso

Menton ke moralo oa sepaketiki bakeng sa metsi a nang le tatso e bonolo a entsoeng ka lamunu a tlisoang lefats'eng le leng. Moralo ona o sebelisa 'mala o khanyang o hopotsang matsatsi a phomolo a letsatsi Mediterranean. Setšoantšo se sa hlophisoang sa lamunu se etsa moea o phutholohileng le ho tšehetsa semelo sa tlhaho le sa bophelo bo botle ba seno. Mmala oa 'mala oa boluu o kopanya tatso tse fapaneng 'me o fana ka setšoantšo se hlophisitsoeng se ntle bakeng sa lets'oao la khoebo. Botlolo e otlolohileng e entsoe ka PET 'me e boima ba 17.85 grams feela boemong ba 500 milliliter, e leng se bolokang thepa le matla nakong ea tlhahiso.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Menton Motjeko oa Metsi a nang le Tatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Menton Motjeko oa Metsi a nang le Tatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Menton Motjeko oa Metsi a nang le Tatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Boholo le Phuthelo: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Lithegi: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Theknoloji ya Tlhahiso: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Phephetso ya Moralo: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Dipatlisiso: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Kgothaletso: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Nako ya Projeke: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Tsamaiso ya Mosebetsi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Diphatente: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Litho tsa Sehlopha: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Litlotla tsa Setshwantsho: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini