Nostalgia Lebenkele La Litlolo ka Dmitry Pozarenko

Moralo oa Nostalgia Lebenkele La Litlolo ka Dmitry Pozarenko ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2020

Nostalgia Lebenkele La Litlolo

ka Dmitry Pozarenko

Moreki: Gold Apple

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

36,544

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #102233

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Nostalgia Lebenkele La Litlolo

Libaka tsa naha tsa indasteri tsa 1960-1970 li khothaletse morero ona. Lisebelisoa tsa tšepe tse entsoeng ka tšepe e chesitsoeng ka tšepe li theha moelelo oa sebele oa anti-utopia. Letlapa le mafura la litšepe tsa khale le etsa hore ho be le tokoloho e phethahetseng ea ho bua. Bula melaetsa e bulehileng, samente ea shabby le granite countertops li kenyelletsa karolo e ka hare ea indasteri ea chic ea mashome a tšeletseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Nostalgia Lebenkele La Litlolo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Nostalgia Lebenkele La Litlolo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nostalgia Lebenkele La Litlolo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Boholo le Phuthelo: The total area is 1630 sq.m.
Lithegi: interior design, retail space, metal, stone, industrial, sixties
Theknoloji ya Tlhahiso: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Phephetso ya Moralo: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Dipatlisiso: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Kgothaletso: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Nako ya Projeke: The store is located in the center of Moscow. The project was completed in 2018.
Tsamaiso ya Mosebetsi: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Litho tsa Sehlopha: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Litlotla tsa Setshwantsho: All images: photographer Mick Pomortsev, 2019.