Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana ka Jansword Zhu

Moralo oa Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana ka Jansword Zhu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2020

Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana

ka Jansword Zhu

Moreki: Jansword zhu

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

15,454

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #102296

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana

Mongolo oa Buka: Utobeera ke moralo oa sepakete bakeng sa biri ea litholoana. Lebitso Utobeera le ile la susumetsoa ke lentsoe Utopia, mme le bonahatsa boleng ba khoebo ba tekano, litokelo tsa botho, phapano, boitse le lerato. Litšoantšo tse 'ne tse tsebahalang tsa histori ea bonono li hlalosoa bocha ka mokhoa oa setšoantšo sa psychedelic: monna ea rōleng katiba oa Rene Magritte, ngoanana ea apereng moaparo oa Sechaena, Bacchus, molimo oa veine, le molimo oa Sechaena oa bophelo bo bolelele. Tholoana e 'ngoe le e 'ngoe litšoantšong tsa pele e nkeloa sebaka ke setšoantšo sa dijithale sa tholoana. Moralo o supa setso sa cyberpunk mme o sebelisa mebala ea Pantone le khatello ea foil.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Utobeera Sesebediso sa Sehlopha: Sepakete sa Biri ea Litholoana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Boholo le Phuthelo: 50mm*50mm*210mm
Lithegi: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Theknoloji ya Tlhahiso: Pantone color used, foiled press
Phephetso ya Moralo: Concept of the illustration
Dipatlisiso: The trend research of Youngers.
Kgothaletso: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Nako ya Projeke: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Tsamaiso ya Mosebetsi: The key frame proceeding illustrations.
Diphatente: Copyrights belong to Utobeera and Jansword zhu.
Litho tsa Sehlopha: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang