Moralo oa Have Fun Duck Gift Box Lijo Tse Bobebe ka Pufine Advertising Ltd.Co. ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
SileveraPhuthelo· 2020
Have Fun Duck Gift Box Lijo Tse Bobebe
Moreki: Zhou Hei Ya International Holdings Company Limited
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #103180Moralo
Mabapi le Have Fun Duck Gift Box Lijo Tse Bobebe
Lebokose la limpho tsa "Thabile Duck" ke lebokose le khethehileng la limpho bakeng sa bacha. E bululetsoe ke libapalisoa tsa mofuta oa pixel, lipapali le lifilimi, moralo ona o bonts'a "motse oa lijo" bakeng sa bacha ba nang le lipapiso tse khahlisang le tse qaqileng. Setšoantšo sa IP se tla kopanngoa literateng tsa toropo mme bacha ba rata lipapali, 'mino, hip-hop le mesebetsi e meng ea boithabiso. Fumana lipapatso tsa lipapali tse monate ha u ntse u natefeloa ke lijo, hlahisa mokhoa o mocha oa bophelo, o monate le o monate.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Have Fun Duck Gift Box Lijo Tse Bobebe ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Have Fun Duck Gift Box Lijo Tse Bobebe e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Have Fun Duck Gift Box Lijo Tse Bobebe ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Boholo le Phuthelo
- Length220mm, width210mm, height220mm
- Lithegi
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Theknoloji ya Tlhahiso
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Phephetso ya Moralo
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Dipatlisiso
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Kgothaletso
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Nako ya Projeke
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Tsamaiso ya Mosebetsi
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Litho tsa Sehlopha
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
E Tshehelitsweng
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