Oulevi Packaging Design Sepakete sa Biri ka Zhangyong Hou

Moralo oa Oulevi Packaging Design Sepakete sa Biri ka Zhangyong Hou ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Oulevi Packaging Design Sepakete sa Biri

ka Zhangyong Hou

Moreki: Oulevi

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

11,081

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #106057

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Oulevi Packaging Design Sepakete sa Biri

Oulevi ke moralo wa sepakete sa biri e tšhotšang. Sejana ke kopi ea tšepe e sa tsheleng ea boleng bo bong ba lebala e nang le boemo ba dilithara tse peli tse felletseng le boholo ba tlhahlobo bo bataletseng ba 274 mm bolelele le 193 mm bophahamo. Setšoantšo se hatisitsoeng se theha meeli ea kopi ea biri. Litšoantšo li bontša tswalo ea lisebelisoa tse tala, tseo e leng barele e tsoang Australia, yeast e tsoang leboea la Yuropa le hops e tsoang North America. Letšoao la kopi le thusa bareki ho lemoha khoebo ho tloha hōle. Sepheo sa moralo ke ho hlahisa pale ea sehlahisoa ka ho hlaka fatše ho la ho lekoala.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Oulevi Packaging Design Sepakete sa Biri ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Oulevi Packaging Design Sepakete sa Biri e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Oulevi Packaging Design Sepakete sa Biri e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Boholo le Phuthelo: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Lithegi: Beer packaging, illustration, beer logo design
Theknoloji ya Tlhahiso: Stainless steel can
Phephetso ya Moralo: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Dipatlisiso: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Kgothaletso: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Nako ya Projeke: It took a month,
Location: Dalian, China
Litho tsa Sehlopha: Zhangyong Hou