The Multiverse Primary Function: Tsela ea Kena ea Selelekela ka Hong Kong Trade Development Council

Moralo oa The Multiverse Primary Function: Tsela ea Kena ea Selelekela ka Hong Kong Trade Development Council ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketsahalo le Ditiragalo.

SileveraKetsahalo· 2021

The Multiverse Primary Function: Tsela ea Kena ea Selelekela

ka Hong Kong Trade Development Council

Moreki: Hong Kong Trade Development Council

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ketsahalo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #106404

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Multiverse Primary Function: Tsela ea Kena ea Selelekela

Book Text: Multiverse ke tsela ea kena ea selelekela e etselitsoeng holo ea pontšo ea lioache le lioache tsa Hong Kong. Tsela ena e koahela limithara tse likhutlo-'ne tse 745 mme e tataisa baeti ho ea liboothong tsa lioache tsa mabitso a tummeng. Monyako o pheahliloeng oa seporo o tšoaea sebaka sa kopano. Ka hare, phororo ea LED e bonahalang e phahameng limithara tse 5 e nang le seaparo se pheahliloeng se eme bohareng. Menyako e nang le lihlooho e lebisa libakeng tse 'ne le kamoreng ea phomolo. Marako a hahiloe ka liforeme tsa aluminium tse ka sebelisoang hape tse apesitsoeng ka litšoantšo tsa vinyl le litafole tse pheahliloeng. Mohopolo o sa hlakang o bontša tsepamiso ea boqapi ba setsebi sa ho etsa lioache se iqapetsoeng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

The Multiverse Primary Function: Tsela ea Kena ea Selelekela ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. The Multiverse Primary Function: Tsela ea Kena ea Selelekela e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Multiverse Primary Function: Tsela ea Kena ea Selelekela ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Boholo le Phuthelo: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Lithegi: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Theknoloji ya Tlhahiso: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Phephetso ya Moralo: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Dipatlisiso: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Kgothaletso: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Nako ya Projeke: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Tsamaiso ya Mosebetsi: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Diphatente: Copyrights belong to Hong Kong Trade Development Council, 2019
Litho tsa Sehlopha: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Litlotla tsa Setshwantsho: Hong Kong Trade Development Council