Fairy Fox Tlhokomelo ya Letlalo ka Antonia Skaraki - A.S. Advertising

Moralo oa Fairy Fox Tlhokomelo ya Letlalo ka Antonia Skaraki - A.S. Advertising ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Fairy Fox Tlhokomelo ya Letlalo

ka Antonia Skaraki - A.S. Advertising

Moreki: Fairy Fox

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

30,040

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #107898

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fairy Fox Tlhokomelo ya Letlalo

Ka amohelo leetong le thabisang le lebisang kutlong ya tlhaho. Ikutlweng sephiri se dikologileng dihlahiswa tsena tsa tlhokomelo ya letlalo. Moralo o bontsha kamano pakeng tsa Mme Tlhaho le bana ba hae, ha thepa ya boleng bo phahameng e fana ka kutlwano ya thotobolo le kananelo e tsitsitseng. Tlhahlobo ya tlhodisano le manollo ya mekhwa di ile tsa lebisa phumanong ya dibaka tsa menyetla tse lumellanang le pono le leano la moreki, di isa ho sephuthelo sa sejoale-joale, se bonolo le se futhumetseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Fairy Fox Tlhokomelo ya Letlalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fairy Fox Tlhokomelo ya Letlalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fairy Fox Tlhokomelo ya Letlalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Boholo le Phuthelo: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Lithegi: baby, care, child, cream, fairy, fox, product, health, skincare
Theknoloji ya Tlhahiso: Environmentally friendly. Plastic containers with PVC labels.
Phephetso ya Moralo: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Dipatlisiso: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Kgothaletso: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Nako ya Projeke: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Tsamaiso ya Mosebetsi: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Litho tsa Sehlopha: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Litlotla tsa Setshwantsho: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017