Haci Bekir Halva Phutheloana ka Polin Kuyumciyan

Moralo oa Haci Bekir Halva Phutheloana ka Polin Kuyumciyan ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Haci Bekir Halva Phutheloana

ka Polin Kuyumciyan

Moreki: Haci Bekir

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

12,103

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #109346

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Haci Bekir Halva Phutheloana

Haci Bekir ke e 'ngoe ea lihlahisoa tsa khale ka ho fetisisa lefatšeng' me o na le lefa le leholo. Leha lebitso la lebitso le ikamahanya le boleng le khotsofalo ea sehlahisoa, ho thata hore mofuta o joalo oa khale o hohele moloko o mocha. Ka botumo bo ntseng bo eketseha ba halva mekhoeng ea lijo tsa Turkey, lebitso le ne le batla ho rua molemo ho lona le ho ntlafatsa sephutheloana sa lona sa halva. Mekhoa e bonolo empa e hohelang mahlo le mebala ea meralo e mecha e thusa Haci Bekir ho holisa phihlello ea bona le kananelo ea lebitso. Mekhoa ea moralo le mebala ka bobeli e bululetsoe ke metsoako e meraro ea halva le masela.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Haci Bekir Halva Phutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Haci Bekir Halva Phutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Haci Bekir Halva Phutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Boholo le Phuthelo: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Lithegi: packaging, box, design, patterns, food
Theknoloji ya Tlhahiso: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Phephetso ya Moralo: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Dipatlisiso: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Kgothaletso: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Nako ya Projeke: The project started in December 2019 and finished in February 2020, in Istanbul.
Tsamaiso ya Mosebetsi: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Litlotla tsa Setshwantsho: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.