Snow Time L Veine ka Evan Chen and Ziming Guo

Moralo oa Snow Time L Veine ka Evan Chen and Ziming Guo ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Snow Time L Veine

ka Evan Chen and Ziming Guo

Moreki: Lascaux Design Institute Inc.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

26,442

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #110335

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Snow Time L Veine

Gu Yue Long Shan ke sehlopha se seholo ka ho fetisisa sa veine e tšehla ea setso Chaena, e thehiloeng ka 1664. Sehlahisoa se secha seo ba se entseng bakeng sa Gu Yue Long Shan, se fetisa mohopolo oa ho thabela nako e liehang. Moralo oa litšoantšo o ipapisitse le mehopolo ea metsi, lehloa, raese e tala le nako, tse bohlokoa veineng e mosehla, 'me e bonts'a lithaba le metsi a lehae ho etsa setšoantšo se felletseng. Bakeng sa basebelisi ba basali ba ile ba hlahisa sephutheloana se tšesaane, ba sebelisa filimi ea "pulp press", 'me ba kopantsoe le mokhoa oa ho indentation, ho hlahisa maikutlo a lehloa.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Snow Time L Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Snow Time L Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Snow Time L Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Boholo le Phuthelo: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Lithegi: logo，packaging，illustrations，graphics
Theknoloji ya Tlhahiso: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Phephetso ya Moralo: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Dipatlisiso: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Kgothaletso: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Nako ya Projeke: The project was launched in Shaoxing in July 2020.
Tsamaiso ya Mosebetsi: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Litho tsa Sehlopha: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang