Biboi Li-Labels Tsa Veine ka Giovanni Murgia

Moralo oa Biboi Li-Labels Tsa Veine ka Giovanni Murgia ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Biboi Li-Labels Tsa Veine

ka Giovanni Murgia

Moreki: Cantine Biboi

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

27,577

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111397

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Biboi Li-Labels Tsa Veine

Moralo o motjha, o sa tlwaelehang le o sa tsotelleng ho hlalosa hore na diveini tsena ke tsa mofuta ofe. Moqapi oa geometri o nkang maikutlo a eona ho tloha lilemong tsa bo-70 le ho o matlafatsa ka likarolo tsa litšoantšo tse emelang litšobotsi tsa sebaka sa Sardinian. Moralo oa li-label tsena o ithutoa ho fana ka phello e ts'oarehang ha botlolo e tlosoa, ka lebaka la pampiri ea label le ho khabisoa ha likarolo tse ling tsa eona. Sepheo ke ho buisana ka moralo o mocha le oa bocha, o sa tsotelleng le o potlakileng o loketseng bamameli ba bacha ba batlang veine ea boleng bo botle e nang le boipiletso bo tsotehang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Biboi Li-Labels Tsa Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Biboi Li-Labels Tsa Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Biboi Li-Labels Tsa Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Boholo le Phuthelo: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Lithegi: wine, packaging, graphic design, label design, sardinia
Theknoloji ya Tlhahiso: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Phephetso ya Moralo: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Dipatlisiso: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Kgothaletso: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Nako ya Projeke: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Tsamaiso ya Mosebetsi: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Litho tsa Sehlopha: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA