Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo ka Brava Design

Moralo oa Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo ka Brava Design ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo

ka Brava Design

Moreki: Labelist Cosmetics

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

25,259

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111621

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo

Sephutheloana sa Labelist Cosmetics se etselitsoe ho ela hloko mekhoa ea hajoale ea lekala. Mebala e bonolo empa e khanyang haholo e sebelisitsoe ho hohela tlhokomelo ea moreki. Ho entsoe boiteko ba ho khetholla mekhahlelo e meraro ea sehlahisoa: ea bohlokoa, kalafo le e matla ka ho paka, 'mala le ho ama. Sephetho se fihletsoe sephetho ka ho sebelisa li-inks tse fapaneng, li-varnish, mefuta ea pampiri le ho qeta.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Labelist Cosmetics Sephutheloana Sa Tlhokomelo Ea Letlalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Boholo le Phuthelo: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Lithegi: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Theknoloji ya Tlhahiso: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Phephetso ya Moralo: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Dipatlisiso: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Kgothaletso: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Nako ya Projeke: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Tsamaiso ya Mosebetsi: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Litho tsa Sehlopha: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Litlotla tsa Setshwantsho: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder