Da Ya Li Moralo oa Ka Hare oa Restaurante ka Wei Wu

Moralo oa Da Ya Li Moralo oa Ka Hare oa Restaurante ka Wei Wu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

KhautaKa Hare· 2021

Da Ya Li Moralo oa Ka Hare oa Restaurante

ka Wei Wu

Moreki: Beijing Da Ya Li Catering Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ka Hare

20,992

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111709

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Da Ya Li Moralo oa Ka Hare oa Restaurante

Da Ya Li ke moralo oa ka hare oa restaurante ea likhoho tsa metsi tse besitsoeng e Chengdu, China. Ntho e ka sehloohong ke ntlo e khubelu ea sefate e entsoeng ka rattan. Likotoana tsa rattan tse ka bang 50,000 li ile tsa boreletsoa le ho pentoa ka sepakapaka ka har'a workshop, ebe li kenngoa ka bong holim'a motheo o entsoeng ka sebopeho. Paterone e lohiloeng e phahama ho tloha monyako oa litepisi ebe e fetela libakeng tsa ho lula. 'Mala o mofubelu o hopotsa mehaho ea borena ea China le tatso e babang ea lijo tsa Sichuan. Marako a litene tsa khale tse ntšo tse mosi le lithaele tsa fatše li lekanya bofubelu bo futhumetseng. Grille ea tšepe e arola sebaka ho latela litlhoko tsa khoebo.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Da Ya Li Moralo oa Ka Hare oa Restaurante ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Da Ya Li Moralo oa Ka Hare oa Restaurante e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Da Ya Li Moralo oa Ka Hare oa Restaurante e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Boholo le Phuthelo: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Lithegi: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Theknoloji ya Tlhahiso: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Phephetso ya Moralo: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Dipatlisiso: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Kgothaletso: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Nako ya Projeke: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Tsamaiso ya Mosebetsi: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Litho tsa Sehlopha: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Litlotla tsa Setshwantsho: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy