Organic Rice Mokotla ka Kazuo Fukushima and Haruka Takeuchi

Moralo oa Organic Rice Mokotla ka Kazuo Fukushima and Haruka Takeuchi ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Organic Rice Mokotla

ka Kazuo Fukushima and Haruka Takeuchi

Moreki: China State Farms Agribusiness Corp

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

32,349

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #114666

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Organic Rice Mokotla

Morero ona ke o kopanyang maikutlo a baetsi ba etsang raese e monate Wuchang. Mohopolo oa moralo ke k'hapete ea khauta ea tlhaho. O entse moralo, o amanang le sebaka seo tšimo e kholo ea raese e shebahalang e le khauta. The Package e khabisitsoe ka k'hapete ea raese ea khauta. Kahoo sebopeho sa sephutheloana sa vacuum ke boloko bo kang cube. Ho feta moo, papiso ea letata ke ho paka temo ea manyolo. Moralo o kentseng boleng ba temo ea manyolo ho Wuchang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Organic Rice Mokotla ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Organic Rice Mokotla e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Organic Rice Mokotla ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Boholo le Phuthelo: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Lithegi: Organic, Rice, Package, China, Duck
Theknoloji ya Tlhahiso: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Phephetso ya Moralo: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Dipatlisiso: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Kgothaletso: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Nako ya Projeke: The project started in September 2019 and finished in September 2020 in Shanghai.
Tsamaiso ya Mosebetsi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Diphatente: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Litho tsa Sehlopha: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Litlotla tsa Setshwantsho: Image: Photographer zhu Jie