Green Boat Song Phutheloana ka Evan Chen and Ziming Guo

Moralo oa Green Boat Song Phutheloana ka Evan Chen and Ziming Guo ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Green Boat Song Phutheloana

ka Evan Chen and Ziming Guo

Moreki: Lascaux Design Institute Inc.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

26,962

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #114998

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Green Boat Song Phutheloana

Sephutheloana ke sa sehlahisoa sa temo. E sebelisa Klein blue sebakeng se seholo ho theha sepakapaka sa setsebi, ho bonahatsa boleng ba lihlahisoa le ho hatisa tšobotsi ea mofuta oa organic. 'Mele oa eona o ka sehloohong o nka litšoantšo tse ntlehali tsa lehong, tse bontšang likhoho tse hōlang ka bolokolohi le tikoloho eo li tsoalisang ho eona. Ho pota-pota lifate tsa morara le lipalesa ho tlisa boikutlo ba tlhaho le bohloeki. Sebopeho sa tlhahisoleseding ea sehlahisoa se matlafatsa setšoantšo sa setšoantšo, 'me ka nako e ts'oanang, se fana ka sebaka se lekaneng sa ho hema.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Green Boat Song Phutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Green Boat Song Phutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Green Boat Song Phutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Boholo le Phuthelo: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Lithegi: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Theknoloji ya Tlhahiso: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Phephetso ya Moralo: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Dipatlisiso: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Kgothaletso: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Nako ya Projeke: The project started with Suzhou in November 2020.
Tsamaiso ya Mosebetsi: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Litho tsa Sehlopha: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang