Himalaya Sheet Mask Sephutheloana sa Sheet Mask ka Elephant Design and Himalaya Wellness

Moralo oa Himalaya Sheet Mask Sephutheloana sa Sheet Mask ka Elephant Design and Himalaya Wellness ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Himalaya Sheet Mask Sephutheloana sa Sheet Mask

ka Elephant Design and Himalaya Wellness

Moreki: Himalaya Wellness

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

31,299

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #117150

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Himalaya Sheet Mask Sephutheloana sa Sheet Mask

Himalaya Sheet Mask ke moralo oa sephuthelo sa maske ea sefahleho tlelaseng ea tlhokomelo ea 'mele. Sistimi ena e akaretsa mefuta e mehlano 'me e sebelisa mebala e khanyang, fonto e thabisang le mongolo o bohareng o ipuellang. Litshwantsho li hlahisa likarolo tsa tlhaho tsa sehlahisoa ka setaele se bonolo. Sachet e hatisitsoe ka CMYK, e tšoeu le mebala e mene e khethehileng ea Pantone. Logo le setšoantšo li phethetsoe ka varnish e benyang lehlakoreng, ha bokaholimo bo setseng bo le matte. Moralo ona o reretsoe ho hohela bareki ba bacha limmarakeng tsa lefatše ka bophara.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Himalaya Sheet Mask Sephutheloana sa Sheet Mask ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Himalaya Sheet Mask Sephutheloana sa Sheet Mask e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Himalaya Sheet Mask Sephutheloana sa Sheet Mask ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Boholo le Phuthelo: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Lithegi: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Theknoloji ya Tlhahiso: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Phephetso ya Moralo: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Dipatlisiso: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Kgothaletso: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Nako ya Projeke: The project started in September 2019 and finished in December 2020, in Singapore & India.
Tsamaiso ya Mosebetsi: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Litho tsa Sehlopha: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Litlotla tsa Setshwantsho: All designs and images are created by Elephant Design.