Moralo oa Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso ka Digital Panorama ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Filimi, Vidio le Anime.
PlatinamoFilimi· 2021
Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso
Moreki: Digital Panorama
Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Filimi
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #118526Moralo
Mabapi le Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso
Grundig Heinzelmann Limited Edition ke filimi ya animation ya papatso e entsweng bakeng sa radio e bululetsweng ke moralo wa histori. Radio ya Heinzelmann e ile ya hlahiswa ka 1946 e le radio ya lebokoso la lehong e hahilweng ntle le di-tube. Filimi ena e hlalosa botjha lefa lena ka lefatshe la lehong le tshepe e hlohlorilweng tse kopaneng ka tumellano. Dintho tsohle di ile tsa etswa mehlala le ho tsamaiswa sebakeng sa dimensione tse tharo ho sebediswa dikerafiki tsa khomphutha. Filimi ena e nka metsotswana e mashome a tsheletseng ka boleng bo phahameng bo felletseng ba ditshwantsho mme e fella ka phaposing e nang le moya wa kgale empa o le wa sejwalejwale.
Kamohelo
Mabapi le Moputso oa Platinamo oa A' Design Award
Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Grundig Heinzelmann Limited Edition Filimi ya Animation ya Papatso ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Boholo le Phuthelo
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Lithegi
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Theknoloji ya Tlhahiso
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Phephetso ya Moralo
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Dipatlisiso
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Kgothaletso
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Nako ya Projeke
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Tsamaiso ya Mosebetsi
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Diphatente
- Copyrights belong to Arcelik A.S, 2019
- Litho tsa Sehlopha
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Litlotla tsa Setshwantsho
- Video Credits: Emre GOREN
E Tshehelitsweng
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