Tokinone Sepakete sa Dijo ka Toshiki Okada

Moralo oa Tokinone Sepakete sa Dijo ka Toshiki Okada ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Tokinone Sepakete sa Dijo

ka Toshiki Okada

Moreki: Zikkichi Co.,Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,732

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #118715

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tokinone Sepakete sa Dijo

Tokinone ke moralo wa sepakete bakeng sa Dorayaki, kuku ea setso ea Majapane e entsoeng ka ho beha boto ea linaoa pakeng tsa li-pancake. Mofuta oa Tokinone o eketsa butter cream le tatso tse joalo ka tsa litholoana le tee e tala. Mokhoa ona o sebelisa mebala e supileng, e le mong bakeng sa tatso e 'ngoe le e 'ngoe, ka libopeho tse sa reroang tse bontšang boitshwaro bo bonolo. Mebala le libopeho li kopanya tsa khale le tsa morao-rao, litšupiso tsa Sejapane le tsa Bophirimela. Lebokose le entsoe ka pampiri e ntle e sa phatsimang, e tsamaisanang le boitshwaro ba kuku. Kuku e 'ngoe le e 'ngoe e fuoa sebaka se lekaneng ka har'a lebokose. Likarolo tsohle ke pampiri e ka sebelisoang hape, 'me e ka menngoa ka bonolo kamora tšebeliso.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Tokinone Sepakete sa Dijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Tokinone Sepakete sa Dijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Tokinone Sepakete sa Dijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Boholo le Phuthelo: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Lithegi: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Theknoloji ya Tlhahiso: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Phephetso ya Moralo: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Dipatlisiso: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Kgothaletso: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Nako ya Projeke: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Tsamaiso ya Mosebetsi: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Litho tsa Sehlopha: Brand Manager:Masahito Nunome
Litlotla tsa Setshwantsho: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019