Tazo Refresh Bopaki ba Lino ka PepsiCo Design and Innovation

Moralo oa Tazo Refresh Bopaki ba Lino ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Tazo Refresh Bopaki ba Lino

ka PepsiCo Design and Innovation

Moreki: PepsiCo Design & Innovation

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

34,782

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #118943

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tazo Refresh Bopaki ba Lino

Tazo Refresh ke moqapi oa sepakojana bakeng sa mola oa liti tse batang tse phahameng tse loketseng ho noa. Mola ona o thehiloe holim'a litatso tse tharo tse tsebahalang tsa mofuta ona, tse bitsoang Zen, Awake le Passion. Liti tsena li netefalitsoe hore ke tsa tlhaho 'me ha li na mebala ea maiketsetso kapa lintho tse etsang hore li be monate ka boiketsetso. Sepakojana se fumaneha ka libotlolo tsa dawonse tse 12 tsa ho sebelisa hang le libotlolo tsa dawonse tse 42 tsa ho sebelisa ka makhetlo a mangata tse entsoeng ka plastiki e boetseng e sebelisitsoeng ka liperesente tse 100. Mebala e matla ea metsoako e kopantsoe le e tšoeu ho hlakisa tatso e ncha ka ho hong shelefong. Moqapi ona o rerile ho boloka bareki ba teng le ho hohela bareki ba ratang liketso tse ncha haholoanyane.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Tazo Refresh Bopaki ba Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tazo Refresh Bopaki ba Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tazo Refresh Bopaki ba Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Lithegi: Packaging, Beverage
Kgothaletso: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Litho tsa Sehlopha: PepsiCo Design & Innovation

Bala Tokollo ya Boraditaba

E Tshehelitsweng