Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso ka PepsiCo Design and Innovation

Moralo oa Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2021

Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso

ka PepsiCo Design and Innovation

Moreki: PepsiCo Design & Innovation

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

20,908

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119164

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso

Mongolo wa Buka: Out Here It's Dew ke lets'olo la papatso le entsoeng bakeng sa lets'oai la seno se nang le carbon (carbonated soft drink) leo le shebaneng le batho ba ratang mesebetsi ea kantle ho tikoloho ea Midwest United States. Lets'olo lena le khothaletsa batho hore ba natefeloe ke seno sena ha ba tsoma, ba tsoma litlhapi, ba palama likepe le ha ba tsamaea maotong (hiking). Lets'olo lena le qalile ka tlhahiso e neng e busetsa lidolara tse mashome a mabeli bakeng sa lithumello tsa ho tsoma le ho tsoma litlhapi tsa 2020. Tlhahiso ea litšoantšo e ile ea haha laebrari e kholo ea litšoantšo bakeng sa libaka tsa thekiso (retail point of sale), mecha ea litaba tsa sechaba le papatso ea kantle ho matlo. Sebaka se le seng se ile sa khethoa ho bontša selemo se qalang, lehlabula le hoetla ka nako e le nngoe ea ho nka linepe.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Kgothaletso: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Litho tsa Sehlopha: PepsiCo Design & Innovation

Bala Tokollo ya Boraditaba

E Tshehelitsweng