Mminni Sephutheloana sa Seno se Tahang ka Wen Liu, Qiumin Chen and Weijie Kang

Moralo oa Mminni Sephutheloana sa Seno se Tahang ka Wen Liu, Qiumin Chen and Weijie Kang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Mminni Sephutheloana sa Seno se Tahang

ka Wen Liu, Qiumin Chen and Weijie Kang

Moreki: Changyu

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

34,477

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119485

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mminni Sephutheloana sa Seno se Tahang

Mminni ke moralo oa sephutheloana sa brandy o entsoeng bakeng sa bareki ba bacha. Sete ena e na le veine ea motheo, veine e kopantsoeng le sehlopha sa lisebelisoa tsa ho kopanya, kahoo tatso ea botho e ka lokisoa ntle le ho reka lihlahisoa tse ling. Tlhaku X e emela se sa tsejoeng le menyetla e bulehileng, 'me mebala e sebelisoa ho suthisa sehlahisoa sena chebahalong ea setso ea brandy. Libotlolo li entsoe ka khalase ka mokhoa oa ho chesa oa ho khabisa, 'me lebokose le entsoe ka ho bopa polasetiki. Sete ena e lekana limilimithara tse 198.8 ka 122.8 ka 122.8.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Mminni Sephutheloana sa Seno se Tahang ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Mminni Sephutheloana sa Seno se Tahang e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mminni Sephutheloana sa Seno se Tahang e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Boholo le Phuthelo: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Lithegi: X-lab, unknown, exploration, fashion, interaction, mixing
Theknoloji ya Tlhahiso: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Phephetso ya Moralo: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Dipatlisiso: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Kgothaletso: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Nako ya Projeke: 2020.02~2020.05 Shenzhen, China
Tsamaiso ya Mosebetsi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Litho tsa Sehlopha: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang