East Travel Sesebelisoa sa ho Paka Lino tse Tahang ka Wen Liu, Bo Zheng and Weijie Kang

Moralo oa East Travel Sesebelisoa sa ho Paka Lino tse Tahang ka Wen Liu, Bo Zheng and Weijie Kang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

East Travel Sesebelisoa sa ho Paka Lino tse Tahang

ka Wen Liu, Bo Zheng and Weijie Kang

Moreki: Shenzhen Oracle Creative Design Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

20,651

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119511

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le East Travel Sesebelisoa sa ho Paka Lino tse Tahang

East Travel ke moralo wa ho paka baijiu, joala ba setso ba Machaena bo tsoang ho distillation. Botlolo bo sebelisa sebopeho se bonolo sa selinta sa khalase se loketseng tlhahiso ka bongata. Sekoahelo se bopiloe joalo ka maqhubu a metsi, e leng tšupiso ho metsi a boleng bo phahameng a sebelisoang ha ho lokisoa joala. Leibole le entsoe ka pampiri e khethehileng, 'me setšoantšo le lebitso la sehlahisoa li koahetsoe ka boronse. Sepakelo sa ka ntle se entsoe ka bagasse e hatelloang, e leng likhoele tse setseng ka mor'a hore moba o feturuoe, e leng thepa e senyehang ka tlhaho. Moralo o nka matla ho tsoa setsong sa setso sa Machaena le mekhoeng ea setso ea ho lokisa joala.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

East Travel Sesebelisoa sa ho Paka Lino tse Tahang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. East Travel Sesebelisoa sa ho Paka Lino tse Tahang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. East Travel Sesebelisoa sa ho Paka Lino tse Tahang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Boholo le Phuthelo: Width 400mm* Depth 110mm* Height 150mm
Lithegi: East Travel, Baijiu, Baijiu packaging
Theknoloji ya Tlhahiso: Glass, Bagasse
Phephetso ya Moralo: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Dipatlisiso: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Kgothaletso: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Nako ya Projeke: 2020.01~2020.03 Shenzhen,China
Tsamaiso ya Mosebetsi: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Litho tsa Sehlopha: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang