Moralo oa Love Art Letsholo ka Daniel da Hora ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2024

Love Art Letsholo

ka Daniel da Hora

Moreki: Dahlstedt Holding SL

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

82,144

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119665

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Love Art Letsholo

Ka letsholo la yona la mathomo, Winghook e qala boiteko bo bonolo le ba bonono bo ikemiseditseng ho etsa setatemente se matla. Ka ho sebedisa kopanyo e hlokoloditsweng ya phetoho ya dijithale le tlhaloso e ntjha ya bonono, Winghook e kenyelletsa mesebetsi e metle ka ho fetisisa e tsebahalang ho tswa Nalaneng ya Bonono seeletseng sa yona sa pale. Ka phetoho e nang le bokgoni, letsholo lena le phephetsa babogi hore ba hlwaye diphapang, ka nepahalo le tlhokomelo ya dintlha. Ka ho bapisa mesebetsi e tloaelehileng e tsebahalang le mefokolo e metjha, Winghook ha e mema nahanisiso feela empa hape e paka bokgoni ba yona ba ho sireletsa botshepehelo ba ditjhelete tsa bonono.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Love Art Letsholo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Love Art Letsholo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Love Art Letsholo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Boholo le Phuthelo: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Lithegi: Art, Creative, Museum, Paintings
Theknoloji ya Tlhahiso: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Phephetso ya Moralo: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Dipatlisiso: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Kgothaletso: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Nako ya Projeke: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Litho tsa Sehlopha: Creative Director / Designer: Daniel da Hora
Litlotla tsa Setshwantsho: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.