Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee ka Toshiki Okada

Moralo oa Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee ka Toshiki Okada ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee

ka Toshiki Okada

Moreki: Zikkichi Co.,Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

14,928

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119804

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee

Mongolo wa Buka: Have A Good Tea ke moralo wa sepakete sa tee e nang le tatso ya Japane e hlahiswang toropong ya histori ya Kawagoe. Lebokose le na le tee e nang le tatso ya lipalesa tsa cherry le tatso ya lipalesa tsa cherry tsa bosiu, e entsweng bakeng sa nako ya ho shebella lipalesa tsa cherry. Ditshwantsho tse tshedisitsweng ka letsoho tsa metsi (watercolor) di bontsha sebaka sa lehae, mme sebaka sa logo se hlahisitswe (embossed) ho se arola le mosebetsi wa bonono wa nyehong. Lebokose le bobebe ho tshwareha, le entswe ka pampiri e ntle e ka sebediswang hape e se nang phatsimo, mme le ka arolwa bakeng sa ho sebediswa hape (recycling). Moralo o ikemiseditse ho hlahisa setso sa tee ho batjha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Have A Good Tea Mosebetsi wa Motheo: Sepakete sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Boholo le Phuthelo: (W)85mm x (D)20mm x (H)150mm
Lithegi: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Theknoloji ya Tlhahiso: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Phephetso ya Moralo: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Dipatlisiso: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Kgothaletso: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Nako ya Projeke: This project started in october 2018 in Kawagoe and finished in February 2019.
Tsamaiso ya Mosebetsi: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Litho tsa Sehlopha: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Litlotla tsa Setshwantsho: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada