Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt ka Jimmy Chew

Moralo oa Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt ka Jimmy Chew ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt

ka Jimmy Chew

Moreki: Sogurt

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,338

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119936

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt

Mongolo oa Buka: Sogurt With Love and All Things Good ke moralo oa sepakete bakeng sa likomiki tsa frozen yogurt ice cream. Mebala e phekolang e sebelisoa ho bontša lentsoe la khoebo le utloahalang habonolo, le nolofalitsoeng le le nang le boitlhompho. Litšoantšo tse behiloeng ka holim'a tse ling li bontša ka bomotho kopanyo ea likarolo tsa bohlokoa ka har'a tatso e 'ngoe le e 'ngoe e entsoeng ka bokhabane. Mongolo, litšoantšo-tsoenya le peo li hlophisitsoe ho hlahisa lintlha tsa sehlahisoa ka ho hlaka le ho tšehetsa ho balloa habonolo. Sekhurumetso sa polasetiki sa sepakete se sa tloaelehang se nkeloa sebaka ke sekhurumetso sa pampiri. Komiki e 'ngoe le e 'ngoe e tšoara li-millilitara tse 125 mme e na le bophara ba li-millimithara tse 74.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sogurt With Love and All Things Good Ts'ebetso ea Mantlha: Sepakete sa Frozen Yogurt e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Boholo le Phuthelo: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Lithegi: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Theknoloji ya Tlhahiso: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Phephetso ya Moralo: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Dipatlisiso: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Kgothaletso: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Nako ya Projeke: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Tsamaiso ya Mosebetsi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Litho tsa Sehlopha: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Litlotla tsa Setshwantsho: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.