Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno ka Tingting Wang

Moralo oa Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno ka Tingting Wang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno

ka Tingting Wang

Moreki: High-tech MengNiu Dairy (Beijing)CO.,LTD

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,293

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #121519

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno

Mongolo wa Buka: Yoyic Huojunpaopao ke sepakete sa botlolo se entsweng bakeng sa seno se nang le metsi a phatsimang le se nang le liprobiotiki tse phelang. Seno sena se kopanya libaktheria tsa lactic acid tse phatsimang le liprobiotiki tse phelang, tse na le tswekere e tlase le ntle ho mafura. Botlolo e entswe ka PET e bonahalang hantle e le hore e bonahale jwaloka khalase, e na le sebopeho se bobebe le se otlolohileng, e nang le bokgoni ba dilitara tse 388. Lebole le sebedisa mongolo o matla wa Sechaena wa boqhoqho hammoho le ditshwantsho tsa dikgamphi ho bontsha matla a bophelo. Moralo o ikemiseditse ho hlahisa tatso le bophelo bo botle ka bobedi. Botlolo e rekiswa mabenkeleng a bonolo ho fumaneha tlas'a maemo a "cold chain" e le ho boloka liprobiotiki di ntse di phela.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Boholo le Phuthelo: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Lithegi: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Theknoloji ya Tlhahiso: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Phephetso ya Moralo: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Dipatlisiso: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Kgothaletso: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Nako ya Projeke: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Tsamaiso ya Mosebetsi: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Diphatente: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Litho tsa Sehlopha: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Litlotla tsa Setshwantsho: .