Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate ka Wang Jinsheng

Moralo oa Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate ka Wang Jinsheng ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate

ka Wang Jinsheng

Moreki: Yunnan Tech & Besiness University

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #122731

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate

Sengoloa sa Buka: Peaceful ke moralo wa sepakete sa tee e nkgang hamonate. Lebokoso la kantle le hlophisitswe ka setshwantsho se pentsweng ka letsoho sa mosadi ya apereng cheongsam, e leng mokgabo wa setso wa basadi ba Machaena, o nang le mekgabo ya dipalesa e kopantsweng kahare ho lesela. Setshwantsho sena se beilwe ka mokgwa wa gravure printing holim'a sekhurumetso sa kanse ya aluminium. Sepakete sena se na le dikarolo tse pedi, sekhurumetso sa lebokoso le 'mele wa lebokoso, e leng se etsang hore dikanse tse nyenyane di be bonolo ho buloa, ho ntshoa le ho bontshoa. Aluminium foil e ka hare e sireletsa tee hore e se ke ya nkga metsi. Mehlodi e meraro ya monko e ka kopanngwa hore e lumellane le ditlhoko tse fapaneng tsa batho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Peaceful Mosebetsi wa Sehlooho: Sepakete sa Tee e Nkgang Hamonate e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Boholo le Phuthelo: Width 75mm x Length 200mm x Height 45mm
Lithegi: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Theknoloji ya Tlhahiso: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Phephetso ya Moralo: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Dipatlisiso: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Kgothaletso: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Nako ya Projeke: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Tsamaiso ya Mosebetsi: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Litho tsa Sehlopha: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Litlotla tsa Setshwantsho: Image#1: Illustrator Wang Jinshengi, 2020.