Bay Lebenkele La Mabenkele La Litlolo ka SIG Design

Moralo oa Bay Lebenkele La Mabenkele La Litlolo ka SIG Design ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

TšepeKa Hare· 2022

Bay Lebenkele La Mabenkele La Litlolo

ka SIG Design

Moreki: Sephora

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Ka Hare

10,434

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127738

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Bay Lebenkele La Mabenkele La Litlolo

Methalo e metšo le e mesoeu ea Sephora e ne e sebelisoa e le pono ea pono ho tataisa phallo ea batho le ho tlisa boiphihlelo bo betere ba bareki. The optical illusion le sebopeho sa maqhubu a mela e theha Sephora Bay, e bakang boiphihlelo bo fapaneng ba pono. Mela e holim'a litšiea tse ntšo le tse tšoeu li atolosoa ho ea ka hare ho sebaka, kahoo ho etsa tataiso ea tlhaho ea tlhaho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Bay Lebenkele La Mabenkele La Litlolo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Bay Lebenkele La Mabenkele La Litlolo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Bay Lebenkele La Mabenkele La Litlolo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Boholo le Phuthelo: The project space is 424 ㎡.
Lithegi: cosmetics retail space, bay, stripes, consuming experience
Theknoloji ya Tlhahiso: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Phephetso ya Moralo: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Dipatlisiso: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Kgothaletso: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Nako ya Projeke: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Tsamaiso ya Mosebetsi: /
Litho tsa Sehlopha: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Litlotla tsa Setshwantsho: Image #1-image #5 Photographer ：Lerong Huang