Better Bodies Hi Boitsebiso ba Lebitso la Khoebo ka Takahiro Eto

Moralo oa Better Bodies Hi Boitsebiso ba Lebitso la Khoebo ka Takahiro Eto ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

PlatinamoKerafikhe· 2022

Better Bodies Hi Boitsebiso ba Lebitso la Khoebo

ka Takahiro Eto

Moreki: Better Bodies Hi

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Kerafikhe

2,638,834

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #133445

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Better Bodies Hi Boitsebiso ba Lebitso la Khoebo

Better Bodies Hi ke boitsebiso ba lebitso la khoebo bakeng sa setudiyo sa boikoetliso. Boitsebiso bona bo thehiloe holim'a mofuta oa litlhaku o fetohang ka mekhahlelo e meraro. Ha baeti ba tsamaea ho tloha lefapheng la kamohelo ho ea sebakeng sa boikoetliso, litlhaku tse matšoaong li eba tse teteaneng le tse kholoanyane. Setaele se sesesane ka ho fetisisa se sebelisoa hanyane feela lefapheng la kamohelo ho theha moea o khutsitseng. Setaele se motenya ka ho fetisisa se sebelisoa sebakeng sa boikoetliso ka bophahamo bo fetang mithara e le 'ngoe. Mofuta ona oa litlhaku o sebelisoa ho logo, websaeteng, matšoaong le linthong tse hatisitsoeng. Litlhaku tse fetohang li thusa basebelisi ho lokisetsa 'mele le kelello bakeng sa boikoetliso mohato ka mohato.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Better Bodies Hi Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Better Bodies Hi Boitsebiso ba Lebitso la Khoebo e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Better Bodies Hi Boitsebiso ba Lebitso la Khoebo ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Boholo le Phuthelo: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Lithegi: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Theknoloji ya Tlhahiso: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Phephetso ya Moralo: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Kgothaletso: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Nako ya Projeke: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Tsamaiso ya Mosebetsi: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Litho tsa Sehlopha: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima